Poster House is Coming to NYC in 2019

An exciting new museum, Poster House, is taking shape in New York City. SKOLNICK is proud to have worked with the museum on developing an Interpretive Master Plan (IMP).

Through visioning planning workshops, we collaborated to identify goals and objectives, target audiences, exhibit themes and topics, potential experience qualities, and interpretive approaches. Front-end evaluation was also undertaken with a variety of potential stakeholders including collectors, dealers, educators, designers, and future visitors through on-line surveys, phone interviews, focus groups, and at the opening of the museum’s inaugural pop-up exhibit, “Gone Tomorrow.” These staff and stakeholder insights, along with discussions with LTL Architects on interior space programming and layout planning issues, informed the IMP and the future of Poster House.